"I consider myself somewhat of a Super Bowl halftime show expert: I don't know much about football, but I sure know a hell of a lot about musical icons, pop culture, and putting on a show. So, it's with those credentials that I hereby declare that Bad Bunny's halftime show at Super Bowl LX was one of the best ever, if not the very best of all time. There, I said it."
"Despite the opinions of some, you didn't need to speak a single word of Spanish to understand that Benito's performance was a fun-filled and meaningful celebration of music, joy, and unity, which is exactly what the world needs in 2026. I've rewatched it about six times, and I'm still noticing new details and Easter Eggs that I missed before. It's pure magic."
"First up, for that incredible opening section where he sang "Tití Me Preguntó" while walking through the sugarcane field, they flew in real business owners from Puerto Rico to be part of it. From the nail technician to the piragua vendor, and even the two boxers, the people that Benito interacted with were the real deal. "The performance is celebrating normal people, and what it is to be human and love and have joy, and really appreciate one another," Cuddeford said of this decision. "This was to show how much he values his community, to celebrate normal people on the world's biggest stage, especially people who are of importance in Latino culture." Benito is, of course, from Puerto Rico, and his Grammy-winning album, DeBÍ TiRAR MáS FOToS, is a celebration of his beloved culture."
Bad Bunny's Super Bowl LX halftime show combined cultural authenticity, visual spectacle, and communal celebration to create a unifying performance. The show emphasized joy, unity, and Latino cultural pride through staged moments such as a sugarcane-field procession and onstage interactions with real Puerto Rican business owners. Creative director Harriet Cuddeford and director Hamish Hamilton coordinated large-scale production elements, with Hamilton calling it the biggest team effort he has experienced. The performance included real-life nuptials, celebrity guests, and theatrical plant characters, while also embedding Easter eggs and cultural references that reward repeated viewings.
Read at BuzzFeed
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