"The timing of the announcement couldn't have been worse, as some of the biggest names in Hollywood had been publicly and strongly denouncing the use of AI in filmmaking. The innocent-faced avatar, which The Verge previously lambasted as a 'gen AI psyop,' perfectly played into the fears of those worried about being replaced by the tech, particularly among voice actors and on-screen performers."
"The video itself is an amalgamation of uninspired and cringe-inducing AI slop. It shows the Norwood persona singing passionately alongside flamingos and touching on almost every 'rise to fame' cliché in the book as the starlet transforms into the thinly-veiled embodiment of AI that wins over every heart and is celebrated by all."
"In other words, it's a fever dream of an executive who's far too deep down the rabbit hole, where she's desperately trying to convince the public of the tech's merits. 'When they talk about me, they don't see,' the avatar sings in a highly processed and uncanny-sounding voice, in lyrics that sound suspiciously like they were also generated by AI."
Particle6's AI actress avatar 'Tilly Norwood' generated significant backlash when announced during a period of strong Hollywood opposition to AI in filmmaking. The company then partnered with London-based Xicoia Studios to release a music video for a single titled 'Take the Lead,' inspired by an essay about the backlash itself. The video features uninspired AI-generated content with Norwood singing alongside flamingos and depicting a rise-to-fame narrative where AI gains universal acceptance. The lyrics, potentially AI-generated, address concerns about lacking human creativity while positioning the avatar as merely a tool. Critics describe the project as a misguided attempt to convince the public of AI's merits during heightened industry tensions.
Read at Futurism
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