"For Paradise and DYR, Thaiboy enlisted production collective swedm®, whose registered name first caused a stir last year when they littered the credits of Skrillex's F*CK U SKRILLEX YOU THINK UR ANDY WARHOL BUT UR NOT!! <3. Consisting of jamesjamesjames, Varg²™, Eurohead, and Skarp, the outfit nakedly endeavors to reappraise the richly earnest sounds of 2010s Swedish EDM, known for its pointillistic, high-octave melodies and counterpoints that, at their best, imbue big-room propulsion with butterflies in the stomach."
"Think Avicii, Alesso, Axwell, and other Swedes beginning with other letters. Oklou shares the same melodic grace in her wandering arpeggios, and the spectral balearic timewarp of Torus' Summer of Love samples Stockholm's own Eric Prydz. For all the reheated '90s rave euphoria in pop and club music, a new generation are recognizing the touching optimism that has remained trapped in Tomorrowland aftermovies until now."
"No Swedish EDM producer has worked with a slippery, robo-slurred head voice like Thaiboy's before. But as understated as he may sound over the aggressively splashing synths, his sincere affection for the genre shines through in the visions of ecstasy, wide skies, and realized dreams he expresses among the superlative cars, brands, and parties in his bars and hooks."
Thaiboy Digital, based far from his creative circle, channels rave electronics and lucid-dream highs into projects including DJ Billybool and the Swedish-language happy hardcore DYR. On Paradise, he leans into becoming an ultimate clubland avatar. Production is handled by swedm®, a collective whose members include jamesjamesjames, Varg²™, Eurohead, and Skarp. Their work reappraises 2010s Swedish EDM characterized by pointillistic high-octave melodies, counterpoints, and big-room propulsion. Influences include artists such as Avicii, Alesso, and Axwell, alongside melodic grace from Oklou and balearic timewarp sampling from Torus. Thaiboy’s robo-slurred head voice and sincere affection express visions of ecstasy, wide skies, and realized dreams.
Read at Pitchfork
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