""A lot of these creators don't have access to expensive equipment and gear... If we didn't open this up, we'd be doing a disservice to current and future trends of music creation and listening.""
""The features that BandLab will add in the coming months are just the start of a broader partnership that positions Sony... as a ground-floor partner to BandLab's 100 million-strong user base.""
BandLab has partnered with Sony to integrate Sony's 360 Reality Audio into its app, enabling independent musicians to create immersive music without high-end equipment. The integration aims to democratize access to advanced production tools typically reserved for large studios, allowing creators to manipulate sound in a 3D space. This collaboration is described as a foundational step in a broader partnership, targeting BandLab's vast user base and emphasizing the importance of making innovative technologies available to aspiring artists.
Read at Fast Company
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