BandLab has partnered with Sony to integrate Sony's 360 Reality Audio into its app, enabling independent musicians to create immersive music without high-end equipment. The integration aims to democratize access to advanced production tools typically reserved for large studios, allowing creators to manipulate sound in a 3D space. This collaboration is described as a foundational step in a broader partnership, targeting BandLab's vast user base and emphasizing the importance of making innovative technologies available to aspiring artists.
"A lot of these creators don't have access to expensive equipment and gear... If we didn't open this up, we'd be doing a disservice to current and future trends of music creation and listening."
"The features that BandLab will add in the coming months are just the start of a broader partnership that positions Sony... as a ground-floor partner to BandLab's 100 million-strong user base."
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