A livestream Q&A addressed reactions to an interactive digital Ozzy Osbourne avatar announced at Licensing Expo 2026. Jack Osbourne responded to criticisms by saying the project will be tasteful, not “lame,” and involves complex, high-level technology rather than simply connecting an image to ChatGPT. He described the avatar as feeling very real and noted that he had spoken with Ozzy about the potential of such a project before Ozzy’s passing. Sharon stated people can ask Ozzy anything and receive answers in Ozzy’s own voice, with the system deployed globally. Jack added that the digital version will remain as long as computers exist and that modern technology makes creating commercial prompts relatively straightforward.
"“Here's the thing, it's gonna be so tasteful what we're doing. It's not gonna be fucking lame. It's really complex what we're doing. This isn't just like hooking up an image of my dad to ChatGPT. This is some high-level technology that we're gonna be working with, and it's gonna feel very real, and it's kind of wild how it will be utilized.”"
"“You can ask Ozzy anything, and he will answer you in his own voice - and the answers will be what Ozzy would have said. We're going to take it all around the world. People can talk to him and he will talk back.”"
"“It's kind of scary how it's really very accurate. He will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it's almost drag and drop. You could shoot a template for a commercial ... literally prompt what you want Digital Ozzy to do in that commercial and you just drop it in. It's that simple now.”"
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