Nina Protocol, a Web3-based music streaming service and marketplace, is shutting down in phases over the next six weeks. The website and app will be fully offline by July 15. Users are advised to export their releases and purchases. The platform aimed to provide infrastructure for independent music, enabling musicians to sell music, build their context, and connect with listeners on their own terms. It began in 2021 in New York as a distribution service using blockchain to let artists upload music directly to listeners while retaining ownership and sales revenue. It also supported custom artist hubs and included editorial content, events, and a podcast. The shutdown is attributed to an inability to find a revenue strategy for sustainability at its current size.
"“We set out to build infrastructure for independent music that allowed musicians to sell their music, create their context, and connect with listeners on their own terms,” Nina's statement read. “While our work created meaningful connections and helped foster listeners' love for new music, we were unable to find a revenue strategy that would give Nina a path to sustainability at its current size.”"
"“The free, independent music platform Nina Protocol is shutting down. The Web3-based streaming service and marketplace announced today (May 28) that it will ‘wind down’ in phases over the next six weeks, advising users to export their releases and purchases. Both the website and app will be fully offline by July 15.”"
"“Founded in New York in 2021 by Jack Callahan, Mike Pollard, and Eric Farber, Nina began as a distribution service, which allowed artists to upload music directly to listeners via the blockchain and retain full ownership of-and sales revenue from-their releases. Built on open-source code, the platform also permitted participating artists to build custom hubs for their catalog.”"
"“Nina also hosted an event series, Nina Night, and a podcast, 400 Floor. The platform expanded its services to a mobile app in 2024, and just last year, they introduced a new community revenue sh”"
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