Harry Styles wants to be an ordinary guy. That's the problem.

"It was just about getting on the other side of the audience experience. He also told Apple Music's Zane Lowe that central to his self-image is being an ordinary person. That impulse to embrace the everyday can be creatively fruitful for a megastar like Styles, who's been dogged by paparazzi and passionate fans since he was a teen heartthrob in One Direction."

"But without a strong artistic vision or a unique point of view, approaching music as an average Joe turns out to be a self-fulfilling prophecy. The music becomes average. What sets an artist apart is how they refract ordinary experiences and emotions through an extraordinary lens."

Harry Styles released his fourth solo album, "Kiss All the Time. Disco, Occasionally," while cultivating a public persona as an ordinary person. He ran the Berlin Marathon incognito, attended concerts undercover across Europe, and emphasized experiencing life as a regular guy. While such everyday experiences can inspire artists, Styles lacks a distinctive artistic vision to transform these ordinary moments into compelling music. Without a unique perspective to refract common experiences through, his approach results in generic, anonymous work. Great artists distinguish themselves by processing ordinary experiences through an extraordinary creative lens, turning personal moments into distinctive art.

Read at Business Insider