"One of the new features allows users to initiate a countdown for upcoming releases and to pre-save their favorite tracks or albums in advance. The countdown timer will be displayed on the album detail page, artist profile, and album shelf. Set to launch later this year, the feature aims to create buzz leading up to the release date, and appears to be similar to a feature on Spotify called Countdown Pages."
"Starting early next year, artists will be able to engage with their most loyal fans by offering exclusive "thank you" videos, similar to those delivered during rival Spotify's year-end Wrapped experience, plus behind-the-scenes clips, and other content. This approach aims to reward top supporters and build a more personal connection between fans and their favorite artists, the company says. Additionally, YouTube Music is testing a pilot program for U.S. listeners that will allow them to access exclusive merchandise drops from artists."
YouTube Music will add a countdown and pre-save feature that displays a countdown timer on album detail pages, artist profiles, and album shelves to build release buzz and mirror similar Spotify functionality. Artists will be able to send exclusive "thank you" videos, behind-the-scenes clips, and other content to their most loyal fans starting early next year to reward top supporters and deepen personal connections. A U.S. pilot will test exclusive merchandise drops accessible to listeners. Recent platform updates for the 10th anniversary included collaborative playlists, badges, and the ability to comment directly on albums and playlists.
Read at TechCrunch
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