Willie Nelson Is Often Linked To These Two American Beer Brands - Tasting Table

"Both are beers that everyone drank in the '70s, and both have strong ties to Nelson's native Texas. But the first beer fans link synonymously with the country crooner, Lone Star, is known as the "National Beer of Texas." The company even made Nelson their unofficial spokesman, back in the early '70s, before brand deals were a music industry norm. The offer came through Nelson's friend, Jerry Retzloff, Lone Star's former marketing and promotions manager."

"The second beer with ties to Nelson is Coors - a staple in the country music scene. Time even referred to it as, "The Beer That Won the West." Once upon a time in Texas, the original incarnation of Coors beer (called Coors Banquet) was a hard commodity to come by. Back then, Coors had a bit of a reputation as an outlaw (just like Shotgun Willie) caused by its limited availability due to lack of pasteurization."

Willie Nelson became closely associated with Lone Star and Coors, two All-American beers tied to his Texas roots and 1970s popularity. Lone Star made him an unofficial spokesman in the early 1970s after a deal arranged by friend Jerry Retzloff allowed the band backstage drinks in exchange for Nelson drinking one onstage, accelerating Lone Star's appeal among country fans. Coors Banquet was once scarce in Texas and gained an outlaw reputation because it was unpasteurized and difficult to obtain. Iconic images capture Nelson with Lone Star and a memorable moment of a Coors can spraying onstage.

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