"Before the holiday, we were talking a lot about A.I. music. And then when I was listening to the new Bruno Mars song, all I could think about was A.I. It's called I Just Might. It is a rich and lustrous homage to the soul pop of the early 1970s. Obviously, you're thinking about the Jackson 5. It's gloss. It's note-perfect."
"I should say, I love Bruno Mars. I think he's incredibly talented. But when I hear A.I. music, I'm hearing many of the same things. You're not hearing any roughness. All you're hearing is pure pop perfection. Cadence, rhythm, inflection, texture, mood. As we begin to get suffocated by A.I. music that's designed to be pinpoint-precise to an old sound, an old style, old idea, you have to ask yourself if we really need that when we already have Bruno Mars."
The single 'I Just Might' channels early 1970s soul-pop with a rich, lustrous sound that evokes the Jackson 5. The production is glossy and note-perfect, conjuring a sense of memory of older recordings while presenting itself as new. The performance showcases Bruno Mars's talent and smooth pop sensibility. The comparison to AI-generated music arises from shared qualities: lack of roughness and an emphasis on pure pop perfection in cadence, rhythm, inflection, texture, and mood. Increasingly precise AI reproductions of older styles raise questions about the need for synthetic mimicry when contemporary artists can deliver that sound authentically.
Read at www.nytimes.com
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