"Since its inception in 2010, KBEE has been showcasing all aspects of Korean culture on a global platform, visiting major cities around the world, emphasizing the significant influence of Korean business and its impact on consumerism. The three-day expo, hosted by the Ministry of Trade and the Korea Trade-Investment Promotion Agency (KOTRA), reportedly generated $11 million in export contracts, underscoring the strength of the Korean industry on the world stage."
"This year is particularly meaningful as it marks the 143rd anniversary of diplomatic relations between Korea and the United States. For over a century, our two nations, Korea and the United States, have stood by one another through challenging times, becoming the most trusted allies and steadfast friends. Now in the realms of culture and industry as well, we inspire one another and create synergy as dynamic partners."
KBEE 2025 New York drew more than 20,000 visitors to the American Dream in East Rutherford for the expo’s first North American showcase. Since 2010 KBEE has promoted Korean culture globally, traveling to major cities and highlighting Korean business influence on consumer markets. The three-day event, hosted by the Ministry of Trade and KOTRA, generated about $11 million in export contracts and aimed to converge industry and culture. The program featured top Korean entertainment, fashion, and beauty brands, a cover dance competition with AtHeart, a star-studded K-pop concert, and meet-and-greets with ambassadors HWASA, TAEMIN, and Ha Ji-Won.
Read at www.amny.com
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