Vivia is a turntable designed for Compact Discs, merging the analog charm of vinyl with the clarity of CDs. Amid the rise of streaming platforms, it aims to reconnect users with physical music collections through an engaging experience. Recent data indicates that vinyl sales have exceeded CDs for the first time since 1987, highlighting the importance of the hands-on ritual associated with vinyl. Vivia enhances CD listening with features like an automatic tone arm that mimics the playstyle of vinyl records, providing a tactile, nostalgic interaction with music and invoking a deeper connection than typical CD players or streaming services can offer.
Vivia's innovative design merges analog and digital by recreating the tactile experience of vinyl while providing the functionality expected from CD playback.
This turntable automatically calculates the CD's total runtime and mimics the traditional vinyl player by moving from the outside edge to the center during play.
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