"At stadium events this summer, from concerts to baseball games to the US Open, it's the fans who are providing the most talked-about moments. The ubiquity of cameras, the ones casting to jumbotrons and the ones in everyone's pocket, means no one is safe from scrutiny any longer - and that means fans can go viral anywhere at any time, even if they are not the main attraction."
"The pair were locked in an embrace when they appeared on the stadium's Jumbotron. They quickly separated and tried to duck from view. A fellow concertgoer recorded the moment and posted it to TikTok, where the footage garnered 130 million views, 11 million likes, 59,100 comments, and endless speculation. Byron and Cabot resigned that month as the video became a pop culture phenomenon."
Fans at stadium events from concerts to baseball games to the US Open are generating the most talked-about moments as cameras on jumbotrons and smartphones capture candid behavior. The ubiquity of cameras means fans can go viral anywhere, even when not the main attraction. Astronomer CEO Andy Byron and Kristin Cabot drew global attention after a Jumbotron embrace at a Coldplay concert was posted to TikTok and racked up massive engagement, leading to both resignations and widespread memes and reenactments. Major League Baseball fans recreated the moment at stadiums, and Astronomer hired Gwyneth Paltrow as a temporary spokesperson in a widely viewed ad.
Read at Business Insider
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