"If you think you just heard Cardi B tell you to pay your subway fare, you're not imagining things. The Grammy-winning Bronx native has officially become the new voice of the MTA, dropping a string of hilarious (and very Cardi) public service announcements across New York's subway system. Instead of the usual monotone reminders, straphangers will now hear her signature cadence on everything from fare evasion to platform safety."
"The timing couldn't be more Cardi. She's been on a self-run promo blitz for her second studio album, Am I the Drama? , selling copies on street corners, hopping subway cars and meeting fans at pop-ups in Washington Heights and Queens Center Mall. By the time the MTA announcement dropped, the record had already gone platinum on day one, according to ."
Cardi B became the new voice of the MTA by recording public service announcements for New York subways at no charge. The announcements replace standard monotone messages with her Bronx cadence and humorous lines addressing fare evasion, platform safety and inappropriate behavior. The campaign targets risky acts such as subway surfing, which led to hundreds of arrests since 2023. Cardi recorded the messages amid a self-run promotional tour for her second studio album, Am I the Drama?, which reached platinum status on its first day. Fans reacted enthusiastically online, requesting themed merchandise and praising the collaboration.
Read at Time Out New York
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