"It's the size of a coaster and looks like a toy, but when the needle hits its groove, it's immediately clear that Tiny Vinyl is exactly what its name suggests: a tiny vinyl record. Measuring just four inches in diameter, it's a miniaturized version of the familiar 12-inch records that have existed in one form or another for more than 130 years, and just as playable."
"Tiny Vinyl, the Nashville-based company behind this concept, has more than half a million small records coming off the presses for an exclusive retail partnership with Target. More than 40 tiny records will be released in the next two months, with a mix of contemporary artists and well-known rereleases. New acts like Doja Cat, Chappell Roan, and Doechii stand alongside throwbacks like 1999-era Britney Spears, early hits from the Rolling Stones, and Christmas singles from Frank Sinatra."
"The idea was born two years ago when toy industry veteran Neil Kohler was thinking of new ways to expand the universe of one of the toys he'd helped bring to market. Toymaker Funko has seen massive global success with its Pop! line of collectible pop culture figurines. Kohler noticed how many of the company's best-selling figurines were musical acts, and thought it might be fun to create tiny playable records that could accompany the toys."
Tiny Vinyl produces four-inch playable records that preserve vinyl playback while fitting in a pocket. The company pressed over half a million tiny records for an exclusive partnership with Target and plans to release more than 40 titles across two months. Releases pair contemporary artists such as Doja Cat, Chappell Roan, and Doechii with throwbacks including 1999-era Britney Spears, early Rolling Stones tracks, and Frank Sinatra Christmas singles. Each disc retails at $14.99 and carries one song per side, following the 45 RPM single format. The concept originated with toy veteran Neil Kohler, was developed with Jesse Mann, and moved into production with Nashville Record Pressing.
Read at Fast Company
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