The rare Taylor Swift backlash, explained: why some fans feel jilted by the star's tradwife, almost MAGA-coded turn | Fortune
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The rare Taylor Swift backlash, explained: why some fans feel jilted by the star's tradwife, almost MAGA-coded turn | Fortune
"Taylor Swift's engagement to Kansas City Chiefs star Travis Kelce and the release of her 12th studio album, The Life of a Showgirl, were expected to mark triumphant milestones in an already storied career. And while Showgirl is yet another blockbuster mega-seller-with a related film hitting No. 1 at the box office -it's also inspired one of the rarest things of all: backlash."
"Much of Swift's largely female, liberal fanbase is arguing whether her new era, blending glamorous showgirl styling with vintage domestic undertones, resembles a " tradwife" image associated with far-right and MAGA-coded online spaces. Fans and cultural commentators are now asking: has she betrayed her legacy of feminist self-determination, or is this simply Swift still telling her story on her own terms?"
"Kelce proposed in what has been widely described as a backyard floral paradise with a custom, old-mine brilliant-cut diamond ring. Swift reflected on Kelce's proposal during an October interview on The Tonight Show, saying "It doesn't feel in any way normal for me, I'm still like, 'Oh man, wow! ... The fact that this is the person I get to hang out with every day forever, that's the win, and this [ring] represents that.""
Taylor Swift's engagement to Travis Kelce and The Life of a Showgirl achieved major commercial success, including a No. 1 film tie-in, while generating notable backlash. Critics and many fans have reacted negatively to aspects of the new album, and a segment of Swift's largely female, liberal fanbase is debating the aesthetic shift. The visual rollout and engagement portraits emphasized vintage-inspired fashion—tea-length dresses, pearls, muted florals, and soft curls—that some argue evokes mid-century domesticity and a "tradwife" image linked to far-right online spaces. The controversy raises questions about artistic intent and audience expectations within Swift's business empire.
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