"The curtains have risen on Taylor Swift's The Life of a Showgirl, and as we dance to 12 new tracks, we can never forget that the road to opening night began with a podcast. Hey, a showgirl must adapt to the new press cycle routine, especially if she's planning the ultimate takeover. Starting on Friday, Swift adds movie theaters as a part of her stage with"
"The Official Release Party of a Showgirl, where she will premiere the music video for "The Fate of Ophelia" alongside lyric videos and BTS footage from the new album. However, until then, there are 12 brand new songs to hold you over before you make your way to the cinema or while you're waiting to watch Swift on the Graham Norton Show. It's officially show time!"
Taylor Swift released The Life of a Showgirl featuring 12 new tracks following a podcast-led buildup to the launch. The promotional approach adapts the press cycle with theatrical elements and multimedia content. An Official Release Party will screen in movie theaters, featuring the premiere of the music video for "The Fate of Ophelia" along with lyric videos and behind-the-scenes footage from the album. Fans can listen to the album's full 12 songs now and anticipate theater events or a television appearance on the Graham Norton Show. The campaign blends music release, film exhibition, and broadcast appearances for a coordinated rollout.
Read at Vulture
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