"When she wrote a lyric about friendship bracelets, bead box kits sold out as Swifties rushed to make their own one-of-a-kind designs to trade at Swift's concerts. When the Eras Tour made its way across the country, small shops created themed menus, photo ops, and more to get a boost in business from concertgoers. Hospitality and rideshare businesses were booming, and the term "Swiftonomics" was coined along the way."
"To explain how we got here, here's a quick lore recap: Taylor Swift went on her fiancé Travis Kelce's podcast "New Heights" to announce her 12th studio album "The Life of a Showgirl." In the August 13 episode, the two were discussing with Kelce's brother and co-host Jason Kelce, how Travis had a goal in life of rescuing and befriending a sea otter."
Taylor Swift's popularity continues to drive economic and cultural trends, from sold-out friendship bracelet kits to themed menus and booming hospitality and rideshare demand. Swift wore a Sea Otter shirt in the film "The Official Release Party of a Showgirl," prompting the Monterey Bay Aquarium to bring back a 90s-era design and announce that proceeds will go to its Sea Otter Program. Swift announced her album on Travis Kelce's podcast, where Kelce's goal of rescuing and befriending a sea otter was discussed. Fans noticed the aquarium shirt during the film and searched social media to find where to purchase it.
Read at The Mercury News
Unable to calculate read time
Collection
[
|
...
]