"Taylor Swift went on her fiance Travis Kelce's podcast New Heights to announce her 12th studio album The Life of a Showgirl. In the August 13 episode, the two were discussing with Kelce's brother and co-host Jason Kelce, how Travis had a goal in life of rescuing and befriending a sea otter. The Monterey Bay Aquarium shared at the time of the podcast's release that they would be more than happy to have Kelce come meet their sea otters."
"When she wrote a lyric about friendship bracelets, bead box kits sold out as Swifties rushed to make their own one-of-a-kind designs to trade at Swift's concerts. When the Eras Tour made its way across the country, small shops created themed menus, photo ops, and more to get a boost in business from concertgoers. Hospitality and rideshare businesses were booming, and the term Swiftonomics was coined along the way."
Taylor Swift's cultural influence has driven demand for friendship bracelet kits, themed menus, photo ops, and boosted hospitality and rideshare businesses nationwide, a phenomenon dubbed Swiftonomics. Fans recreated craft trends and flocked to Eras Tour-related local offerings. After Swift wore a Monterey Bay Aquarium Sea Otter shirt in The Official Release Party of a Showgirl footage, the aquarium and Liberty Graphics rereleased the 1990s design. Proceeds from the shirt sales will fund the aquarium's Sea Otter Program. The connection followed Swift's appearance on Travis Kelce's New Heights podcast and the aquarium's invitation for Kelce to meet their sea otters.
Read at www.ocregister.com
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