"The Taylor Swift wave, almost a tsunami, advances inexorably. Her anxious fans, her exhausted detractors, and all those who couldn't care less are all going to get tired of seeing her everywhere this week, especially in the United States. Because the Pennsylvania artist is going to be omnipresent, ubiquitous, a perennial presence on social media, music platforms, movies and entertainment programs all week long. If not longer."
"For those readers who've been hiding in a hole since August, here's the lowdown: Swift releases her 12th album on October 3rd. Titled The Life of a Showgirl, it will be released at midnight, Eastern Time. And even though it's not even out yet, it's already a social, cultural and media event, as the numbers show: more than 5.5 million Spotify users have pre-saved it to their accounts, a record for the platform;"
Taylor Swift will release her 12th album, The Life of a Showgirl, at midnight Eastern Time on October 3rd. The album contains 12 songs, including a collaboration with Sabrina Carpenter and a track called Father Figure that appears to be co-written by George Michael. Producers Max Martin and Shellback contributed, suggesting a return to pure pop rhythms reminiscent of 1989. The first single is the opening track, The Fate of Ophelia. Pre-release momentum is enormous: more than 5.5 million Spotify users have pre-saved the album, a platform record. A large marketing campaign has run since mid-August, centered on a showgirl aesthetic of feathers, glitter and dressing rooms, and the release is expected to dominate media, streaming platforms, movies and entertainment programs.
Read at english.elpais.com
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