Taylor Swift successfully purchased her music masters for around $360 million with the assistance of her family, particularly her mom and brother. This achievement came after years of diligent saving since her teenage years, motivated by her strong desire to own her music. Swift explained that traditional record deals often prevent artists from owning their master recordings, which has significant implications for control and legacy. Having faced multiple ownership changes of her first six albums, she was deeply affected when her music was sold, driving her to re-record and release those albums as "Taylor's Version."
Owning your master records means that you have complete control and power over distribution, licensing, and essentially the way your legacy is shaped.
I thought about not owning my music every day. It was like an intrusive thought that I had every day.
I've always wanted this to happen. Since I was a teenager, I've been actively saving up money to buy my music back.
It really ripped my heart out of my chest when the first time they were sold.
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