"Fans had to figure out the location of the doors, then physically find them and scan a QR code, which surfaced twelve unique videos that contained the clues needed to solve the puzzle. When fans Googled the correct phrase, another orange door appeared, which fans had to collectively "knock" on by clicking 12 million times. Finally, the door "opened," revealing a lyric video for " The Fate of Ophelia," which has its own orange door progress bar on YouTube."
"Instead of searching for clues to unveil Swift's new lyric video, as Swift intended, some fans began to scour the video clips like detectives, looking for signs that the scenes were synthetic. However, while there are clips that look computer-generated, it's unclear if they were made using AI, and if so, to what extent. It would make sense if these videos were generated using Google's AI products."
Taylor Swift launched her twelfth album, The Life of a Showgirl, with a multi-stage scavenger hunt triggered by a Google search. The hunt involved locating 12 physical doors across cities, scanning QR codes to access twelve unique clue videos, and collectively clicking an on-screen orange door 12 million times to unlock a lyric video for "The Fate of Ophelia." YouTube secured exclusive lyric videos for the album's tracks. Google promoted the hunt with an Instagram video featuring an aerial Earth view and an orange door. Some fans scrutinized the clue videos and raised concerns they appeared AI-generated, though provenance remains unclear.
Read at TechCrunch
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