"Latin music has seen incredible growth at SXSW in recent years, reflecting its rise across the global music industry. 2026 is shaping up to be our biggest year for the genre in over a decade, with several major labels showcasing their newest and most exciting Latin talent here."
"What makes SXSW unique is that it's a chance for attendees to see the next big thing before they blow up. In that spirit of discovery, our list is made up of acts you might not have heard of."
South by Southwest has emerged as a major Latin music festival, with Latin music representation growing significantly. In 2024, approximately 60 Latin acts performed at the Austin event. By 2026, this number has more than doubled to over 150 acts, reflecting Latin music's substantial growth in the global music industry. Major record labels are showcasing their newest Latin talent at the festival. The De Los team curated a list of emerging acts worth discovering, focusing on artists poised for breakthrough success rather than already-established performers. Notable emerging artists include Big Soto, a Venezuelan Latin trap artist signed to Rimas Entertainment, and Mariangela, a Mexican singer transitioning from pop covers to alt-pop.
Read at Los Angeles Times
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