"After Taylor Swift was spotted wearing a vintage Monterey Bay Aquarium otter t-shirt in the official release party film for her new album, , Swifties naturally wanted one of their own. In response, the California aquarium reissued the design to raise funds for its Sea Otter Program, and fans quickly jumped on the opportunity to do good while following in their idol's footsteps. The Monterey Bay Aquarium launched the campaign after witnessing a surge in $13 donations to support the Sea Otter Program."
"After tracking down the original 1990s artwork, the aquarium reissued the t-shirt using PVC-free, water-based ink from Maine's Liberty Graphics and 100% cotton material that doesn't shed microplastics in the wash. Available to donors who contributed at least $65.13, the limited edition tee was placed on backorder around 9:00 p.m. on Thursday, October 16th, shortly after the fundraiser officially reached its $1.3 million goal in just seven hours. As of publishing, donations have surpassed $2 million, with Swifties celebrating the accomplishment on Reddit and beyond."
Taylor Swift was seen wearing a vintage Monterey Bay Aquarium otter t-shirt in the official release party film for her new album, triggering fan demand. The California aquarium reissued the 1990s design to fund its Sea Otter Program after a surge in $13 donations. The reissue uses PVC-free, water-based ink from Maine's Liberty Graphics and 100% cotton that avoids shedding microplastics. Donors contributing at least $65.13 received the limited edition tee, which went on backorder around 9:00 p.m. on October 16th after the fundraiser hit $1.3 million in seven hours. Donations have since topped $2 million, with fans celebrating online. Swift and Travis Kelce previously expressed a shared fondness for sea otters, and Swift’s latest album moved 4.002 million equivalent units its first week, giving her 15 No. 1 albums.
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