Justin Bieber's album SWAG addresses his evolving public persona and the challenges he faces. The singer's relationship with his wife Hailey, his mental and physical health, and his cultural influences are explored. Musically, SWAG draws from 80s pop-infused R&B, with tracks reflecting his admiration for Michael Jackson. The album showcases Bieber's emotional vulnerability and frustration with public scrutiny while also incorporating humor through skits with comedian Druski. Overall, it represents his desire for understanding and acceptance from his audience amidst constant evaluation of his choices.
On tracks like the album opener "All I Can Take" and the "Human Nature"-inspired "First Place," Bieber taps into his inner Michael Jackson.
The sonic elements themselves combined with Bieber's longing lyrics build into familiar moments of vulnerable expression.
Musically and vocally aligning himself with the King of Pop is a choice, and it's a deliberate one.
SWAG sounds like Bieber is both exasperated with the commentary and willing to make light of his situation.
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