"The primary metric, first to be presented, is listening time for the year ... offered in minutes and days. Following that, we learn that we listened to 387 genres. That surprised us, not because of the range, but because we wouldn't have estimated that 387 music genres exist. We learn about our top genres, with more than a little surprise - and being surprised is one of the most appealing features of this annual exploration."
""Listening age" is a metric gaining a lot of attention in today's social reactions to Wrapped. It estimates how old you are, based on the music you choose. That age came in high for us, soundtracked by a Beatles clip. In our view The Beatles are ageless, and we can imagine that Beatles lovers across a big age spread had an eye-popping reaction to their "listening age.""
"Everyone wants to learn what their #1 song is, and Wrapped teases its way into that revelation by showing total number of different songs the user heard. It then challenges you to predict your favorite. We spent five seconds on this before impatiently moving forward. Even so, Spotify would not be rushed - it presented a list and insisted we choose."
Spotify Wrapped is an annual mobile-only feature that summarizes a user's yearly listening habits with personalized metrics and shareable visuals. The experience highlights total listening time presented in minutes and days, the number and identity of genres explored, and a "listening age" estimate based on musical choices. The experience teases top tracks, prompts users to predict favorites, and plays clips of top songs. Surprising genre counts and unfamiliar top artists provoke reflection on listening habits. The feature encourages social sharing and generates notable public reactions around metrics like "listening age."
Read at RAIN News
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