Spotify to raise US prices in first quarter of next year, report says | TechCrunch

"Spotify is planning to raise subscription prices in the U.S. in the first quarter of next year, according to a new report from the Financial Times. The move will mark the streaming service's first price rise in the US since July 2024. The company recently raised prices in several other countries, including the U.K., Switzerland, and Australia. A Spotify subscription currently costs $11.99 a month in the U.S."

"When the service first launched in the country 14 years ago, it cost $9.99 per month. The report says JPMorgan analysts have estimated that a $1-per-month price increase in the U.S. could increase Spotify's annual revenue by about $500 million. Additionally, major record labels have been urging Spotify and other music streaming platforms to raise subscription prices, arguing that fees have not kept pace with inflation and remain low when compared to services like Netflix."

Spotify plans to raise U.S. subscription prices in the first quarter of next year, marking its first U.S. increase since July 2024. The company recently raised prices in the U.K., Switzerland, and Australia. A Spotify subscription currently costs $11.99 per month in the U.S., up from $9.99 when the service launched there 14 years ago. JPMorgan analysts estimate that a $1-per-month U.S. price increase could add about $500 million in annual revenue. Major record labels have urged streaming platforms to raise subscription fees, arguing that prices have not kept pace with inflation and remain low compared with services such as Netflix. Founder Daniel Ek is stepping down and will be replaced by co-CEOs Gustav Söderström and Alex Norström.

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