"Spotify Premium plans will jump up to $12.99 from $11.99 starting with the next billing date. The streamer last increased prices for U.S. users in 2024 after a decade-plus run of charging $9.99 for ad-free listening on its Premium individual streaming plan. The main individual plan isn't the only Spotify subscription getting a price hike. Discounted student plans are getting bumped up to $6.99 from $5.99, the Duo two-person plan will go to $18.99 from $16.99"
"Spotify offered little in the way of explanation for the pricing changes. "Occasional updates to pricing across our markets reflect the value that Spotify delivers, enabling us to continue offering the best possible experience and benefit artists," the company wrote in a blog post announcing the new pricing scheme. The early 2026 pricing changes are the third time Spotify has raised prices for U.S. listeners since launching in the country in 2011."
Subscription prices for Spotify in the U.S. are rising again: the individual Premium plan moves to $12.99 from $11.99, student plans to $6.99 from $5.99, Duo to $18.99 from $16.99, and Family to $21.99 from $19.99. The streamer last raised U.S. prices in 2024 after more than a decade at $9.99 for individual Premium. Spotify provided a brief rationale that occasional pricing updates reflect the service's value and help support the user experience and artists. Early 2026 increases mark the third U.S. price hike since Spotify launched in 2011; Estonia and Latvia will also see increases next month.
Read at Fast Company
Unable to calculate read time
Collection
[
|
...
]