"For the 10th anniversary of Spotify Wrapped, the streaming audio giant has added "nearly a dozen new and updated ways to dig deeper into the voices and stories that shaped your year." So that personalized report you get about your 2025 music habits now offers something called Listening Age, which compares your musical tastes against others in your age group, using the release years of tracks you listen to."
"According to Rolling Stone, per a conversation with Marc Hazan, Spotify's SVP of marketing and partnerships, Listening Age is a rather complex model, where the streaming platform analyzed release dates of every track a person streamed during the year, identified the five-year span where their listening was most concentrated (relative to other listeners their actual age) and then "hypothesized what that span would suggest if the user were in their late teens or early adulthood when that music first came out.""
Spotify added multiple new and updated features to its 2025 Wrapped, including a Listening Age metric. Listening Age measures the release years of every streamed track, finds the five-year span where a listener's listening is most concentrated relative to peers, and maps that span to a hypothetical age based on being a late teen or young adult when that music originally released. Some high-profile examples produced much older Listening Ages than actual ages. Wrapped includes a user-facing note that "Age is just a number. So don't take this personally." Many listeners expected younger results when they follow new-release playlists.
Read at InsideHook
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