"Spotify is adding group chats to the messaging service it premiered last year. In an addendum to the original blog post introducing Messages, the company announced that users can initiate chats with up to 10 of their friends to share the podcasts, playlists and songs they are listening to. The in-app messaging feature, which was released last August, works to keep users on the app instead of navigating to another platform to share content with friends."
"Since its introduction, Spotify has added functionality bit by bit. Earlier this month, the company added the ability to share what you're listening to in real-time. Users can also invite chat participants to join a Jam, the app's collaborative listening tool. Spotify isn't the only content platform trying to make in-app messaging a thing. Late last year, YouTube said it would be testing DMs, after originally adding the feature in 2017 before removing it in 2019."
Spotify added group chats to its in-app messaging, enabling users to initiate conversations with up to 10 friends to share podcasts, playlists and songs. The messaging feature was released last August and aims to keep users inside the app rather than sending content through other platforms. Spotify has rolled out new messaging capabilities gradually, including real-time listening shares and invites to Jam, the app’s collaborative listening tool. The group-chat addition enables richer social interaction around audio content and shared listening experiences. Other platforms are exploring similar features, with YouTube testing DMs after a prior removal.
Read at Engadget
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