"Spotify is not only a streaming service for musicians of the current generation, but it serves as an important instrument of exposure and developing a career. Having your song featured in the right playlists can boost your song by just a few hundred streams to thousands, or even millions. Regardless of whether you are an independent artist or a member of a label, it can be a matter of life and death to know how playlisting works."
"One of the primary sources through which listeners learn about new music on Spotify is through the playlists. When your track comes into playlists, it gets in front of people who have not necessarily typed your name into the search engine- but who can appreciate your sound when they hear it. Playlists provide access to engaged audiences both with personal mixes, such as Discover Weekly, or curated editorial lists."
Playlists on Spotify are a primary discovery channel that place tracks before listeners who did not actively search for the artist. Placement can move a song from a few hundred streams to thousands or millions, affecting independent artists and label acts alike. Spotify playlist categories include algorithmic lists based on listener habits (e.g., Release Radar, Discover Weekly), editorial playlists curated by Spotify staff that provide major publicity, and user-curated playlists made by users, influencers, or brands that deliver niche, steady traffic. Knowledge of playlist mechanics helps artists focus promotion and pitch songs effectively. Submission to official playlists requires access to the Spotify for Artists dashboard.
Read at London Business News | Londonlovesbusiness.com
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