SINAKA: EL NUEVO SONIDO

"You might not think that a genre born in the tropics would thrive in a nation better defined by arid deserts and snow-capped peaks, but the evolution of Chilean reggaeton has proven otherwise. Groups like Croni-K began seeding the Puerto Rican sound in Chilean soil in the 2000s, and neoperreo acts like Tomasa Del Real, Lizz, and Paul Marmota have continued to nurture its development."

"The national sound is often defined by its experimentalism, while a few Chilean reggaetoneros have channeled trap and trap and pop influences into global hits, like " Gata Only," by FloyyMenor and Cris MJ. For the past few years, SINAKA -aka Quilpué rapper and singer Matías Muñoz-has borrowed from the sound of 2000s and early-2010s perreo, crafting an infectious, memorable take on the sound that moves forward while looking back."

"SINAKA got started in his hometown's rap scene at a young age, battle rapping in parks and plazas around town, and only became interested in making reggaeton relatively recently. You might not guess that from his music, in which he lays irresistible vocal hooks over sleek synths and diamond-tipped snares like a veteran. On his most recent album, EL NUEVO SONIDO, he perfects the formula he began developing on previous projects,"

Chilean reggaeton evolved from early adopters like Croni-K and neoperreo acts Tomasa Del Real, Lizz, and Paul Marmota into a scene noted for experimentalism and occasional global crossover hits. A few artists incorporated trap and pop influences to reach wider audiences, exemplified by songs like " Gata Only," by FloyyMenor and Cris MJ. SINAKA, aka Quilpué rapper Matías Muñoz, draws on 2000s and early-2010s perreo to craft infectious, memorable tracks that fuse melodic and hedonistic elements. EL NUEVO SONIDO refines his formula, favoring reggaeton's Puerto Rican roots while maintaining a flippant, uncompromising spirit.

Read at Pitchfork