"Currently, the integration is available for a select group of venues where SeatGeek serves as the primary ticket seller. Specifically, it covers SeatGeek's 15 major U.S. venue partners, including State Farm Stadium in Glendale, Nissan Stadium in Nashville, and AT&T Stadium in Arlington. (So, although SeatGeek is a major player in the secondary ticketing space, this integration is exclusive to venues where it operates as the primary ticketing platform.)"
"Although SeatGeek has made significant strides in the space, it continues to face competition from heavyweights Ticketmaster and AXS. These rivals command a greater share of the ticketing market, bolstered by long-term contracts with many top venues and event organizers. It's estimated that Ticketmaster alone services 53 of the top 68 US arenas. Even Barclays Center, which switched from Ticketmaster to SeatGeek in 2021, quickly reversed course less than a year into a seven-year agreement and ended the deal to return to Ticketmaster."
"This is a strategic win for SeatGeek. With direct placement in the Spotify app, SeatGeek is positioned to reach millions of active music fans as they discover upcoming events, increasing the chances of converting listeners into ticket buyers. Notably, the latest partnership follows Spotify's announcement that it has helped artists generate over $1 billion in ticket sales by linking fans with live events through its ticketing partners. The company works with more than 45 ticketing partners. Spotify previously experimented with direct ticket sales in 2022."
SeatGeek integrated with Spotify to display ticket links on artist pages and upcoming tour date listings, enabling streamlined purchases for Spotify users. The integration is limited to venues where SeatGeek serves as the primary ticket seller, covering its 15 major U.S. venue partners such as State Farm Stadium, Nissan Stadium, and AT&T Stadium. Direct placement in the Spotify app aims to expose SeatGeek to millions of music fans and increase ticket conversion. SeatGeek still faces strong competition from Ticketmaster and AXS, which hold long-term venue contracts and dominate venue market share. Spotify has driven over $1 billion in ticket sales through multiple ticketing partners.
Read at TechCrunch
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