
"The Hong Kong Coliseum turned into a kinetic storytelling arena on September 10, 2025 when Ruby Law, founder of RULA Design Studio, unveiled a seven‑meter white cube that folds, glows and morphs throughout Terence Lam's "White Summer" concert. The sculptural centerpiece sits beneath two circular LED screens, creating a striking contrast between the rigid square and the surrounding round light panels-a visual metaphor for the show's theme of duality, where light and shadow, joy and melancholy intertwine ."
"From the opening act, the cube dominates the stage as a static, pristine block. Its stark white surface reflects the blinding summer sun projected from the overhead screens, casting deep shadows that echo the concert's exploration of contrast. As the performance progresses, the cube begins to unfold, its panels swinging outward to reveal a glowing "+" symbol on the floor. This simple cross becomes a sign of unison, a visual cue that disparate elements are converging into a single narrative thread ."
"The circular LED screens above the stage act like abstract glasses, framing fragments of a love story that unfold in projected memories. Audiences watch tender moments turn bittersweet as Terence Lam, positioned outside the cube, observes past relationship scenes playing within the transparent interior. A backward‑running clock punctuates the segment, reminding viewers of the impossibility of reversing time with a loved one."
At the Hong Kong Coliseum a seven‑meter white cube by Ruby Law serves as a kinetic sculptural centerpiece that folds, glows and morphs beneath two circular LED screens. The cube starts as a pristine block reflecting projected summer sun, casting deep shadows that emphasize thematic contrast. Panels unfold to reveal a glowing '+' on the floor, signaling unison as elements converge. Circular overhead screens frame projected fragments of a love story while a backward‑running clock underscores the impossibility of reversing time. Colour seeps into the scene as audience light sticks synchronize with a smaller 360‑degree flying cube, blurring performer and spectator into shared illumination. Aerial choreography shapes the concert's second half.
Read at Yanko Design - Modern Industrial Design News
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