"Last year, Taylor Swift counted herself among the "tortured poets," but nowadays she is a self-described "showgirl," having released a short album full of bite-size songs co-produced by the distinguished hitmakers Max Martin and Shellback. The year's biggest new musical act is probably Huntr/x, the fictional girl group from the animated Netflix film "KPop Demon Hunters." When Demi Lovato, the former Disney teen idol, wanted to go back to her roots, she released "Fast," a perfectly superficial club track;"
"In this way and in many others, Rosalía is exceptional. She is a trained flamenco singer from Spain who found an international audience in 2018, when she released "El Mal Querer," an album full of diaphanous flamenco-pop experiments, which also served as her thesis project at the prestigious Catalonia College of Music. Rosalía's sound, full of curlicued vocal melodies and precise hand-clap rhythms, didn't resemble anything else in the pop universe, but Rosalía herself was obviously a star,"
Many contemporary artists adopt a polished pop persona and concise, radio-ready songwriting. Taylor Swift shifted from a self-described "tortured poet" to a "showgirl" with a short, Max Martin– and Shellback–co-produced album. Huntr/x, a fictional girl group from an animated Netflix film, emerged as a major new act. Demi Lovato returned to her roots with the deliberately superficial club track "Fast," from an album titled It's Not That Deep. Machine Gun Kelly staged a boy-band pastiche in the video "Cliché," which drew intense mockery. Rosalía stands out as a trained flamenco singer who achieved international success with El Mal Querer, uses curlicued vocal melodies and precise hand-clap rhythms, collaborated with major reggaetón artists, and released the beat-driven MOTOMAMI (2022), helping position her among Spanish-language artists reshaping popular music.
Read at The New Yorker
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