""level up [its] hip-hop and R&B coverage,""
""across video, podcasts, long-form journalism, social media, and experiential opportunities.""
""Coming back to VIBE in this role is deeply meaningful to me and I am proud to remain connected to such an iconic brand that has been such a big part of my life. The opportunity to help guide VIBE into the next phase of its growth and continued legacy is an honor.""
Vibe will merge with Rolling Stone in a deal that consolidates the brands and aims to strengthen hip-hop and R&B coverage. Rolling Stone plans to invest in Vibe across video, podcasts, long-form journalism, social media, and experiential opportunities. Two Vibe staffers, Mya Abraham and DeMicia Inman, had their positions eliminated during the transition. Datwon Thomas has been named a strategic adviser to guide the transition. Vibe was launched by Quincy Jones and Time Warner in 1993 and later came under Penske Media Group ownership in 2020. Laid-off staffer Mya Abraham launched an R&B-focused podcast and Substack called Play the B Sides. Vibe and Rolling Stone are hiring new Vibe roles including a brand head, video/podcast host, and events producer.
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