Roc Nation Claims Bad Bunny's Super Bowl Halftime Show Drew 4.157 Billion Views in 24 Hours

"Bad Bunny's Super Bowl LX performance generated 4.157 billion worldwide views within the first 24 hours, per Roc Nation. The entertainment juggernaut is behind the production of the Super Bowl halftime show, which Roc Nation says broke a viewing record when looking at numbers from the US broadcast, global broadcast, YouTube, and digital properties."

"Bad Bunny's halftime show still reached 128.2 million people. As of now, Bad Bunny's performance is the fourth-most viewed halftime show in Super Bowl history, behind only Kendrick Lamar, who tallied a record-breaking total of 133.5 million views during his provocative showcasing, Michael Jackson, and Usher."

"After President Trump and a swath of his followers threw a tantrum about the Spanish-language-speaking Bad Bunny being selected as the headliner, Turning Point USA offered an alternative to Bad Bunny's performance - the All-American Halftime Show. The event, which was pre-taped and featured a lip-syncing Kid Rock, was critiqued from inception to execution."

Bad Bunny's Super Bowl LX halftime show generated 4.157 billion worldwide views within 24 hours across US broadcast, global broadcast, YouTube, and digital properties, according to Roc Nation. The performance reached 128.2 million people despite a 7% viewership dip in the second quarter, making it the fourth-most viewed halftime show in Super Bowl history, behind Kendrick Lamar, Michael Jackson, and Usher. Political controversy surrounded the selection, with President Trump and supporters opposing Bad Bunny's Spanish-language performance. Turning Point USA created an alternative All-American Halftime Show featuring lip-syncing Kid Rock that drew 6.1 million viewers. GOP representatives called for an investigation alleging decency violations, but the FCC found no infractions. Bad Bunny recently achieved chart success with "DtMF" reaching No. 1 on the Billboard Hot 100.

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