"The arrival of Robbie Williams's 13th album has been a complicated business. It was announced in May 2025 and was supposed to come out in October, when its title would have chimed with the 90s nostalgia sparked by the Oasis reunion. Williams spent the summer engaging in promotion, unveiling fake Britpop-themed blue plaques around London and staging a press conference at the Groucho Club."
"The artwork for Britpop It was a bold choice, given that Life Thru a Lens initially threatened to derail his solo career: at the time, the now nakedly obvious supernova hits Angels and Let Me Entertain You were overlooked while people criticised Williams's muddled attempts to fit in with, well, Britpop. On stage at Dingwalls, he made the surprise announcement that the album now wasn't coming out until mid-February,"
Robbie Williams announced his 13th album in May 2025 with a planned October release timed to 1990s nostalgia. He promoted it with Britpop-themed stunts including fake blue plaques, a Groucho Club press conference and a launch gig at Dingwalls where he performed the new album and his 1997 solo debut Life Thru a Lens. The release was delayed to mid-February to avoid clashing with Taylor Swift, then unexpectedly appeared in mid-January without explanation, a move likely aimed at improving chart chances and chasing a joint record with the Beatles. The Britpop concept revisits a troubled mid-90s period and prompts questions about artistic motive and closure.
Read at www.theguardian.com
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