"Tonight is not about me, said the singer-songwriter, who is a worship pastor at Seacoast Church in South Carolina. But it is about one man and His name is Jesus. Lake proceeded to turn the Shark Tank into a massive revival tent, leading what the artist announced from the stage as a crowd of 15,000 attendees through a 2 1/2-hour-plus set of some of the most powerful contemporary Christian music (CCM) songs of recent years."
"That all of this was happening in the heart of Silicon Valley/Bay Area widely known as one of the least religious and most unchurched areas in the country only made this accomplishment more impressive, greatly underscoring the historic nature of Lake's trajectory as an artist. Simply put, this 35-year-old talent is drawing attendance numbers at the box office that are simply astounding arguably beyond anything ever seen in the CCM genre before."
"The closest comparison might be Amy Grant, who occasionally filled arenas back at the height of her popularity. Yet, she never did it like Lake who is packing major sports venues from coast to coast. And we're not just talking about Dallas, Nashville and other CCM strongholds, but also the likes of San Jose and Portland. Lauren Daigle was also a big draw especially a few years back yet she did so as a crossover artist who arguably appealed equally to non-CCM pop fans."
Brandon Lake led a sold-out concert at the SAP Center in San Jose, calling the night about Jesus and leading 15,000 attendees through a 2½-hour set of contemporary Christian music. The performance transformed the venue into a revival-style worship experience and demonstrated Lake's extraordinary draw across the United States, including nontraditional CCM markets like Silicon Valley and Portland. At 35, Lake is filling major sports venues coast to coast, surpassing typical genre expectations and rivaling historical arena draws. His appeal is driven by mobilizing committed Christian audiences rather than mainstream pop crossover, marking a significant moment in CCM touring history.
Read at www.mercurynews.com
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