"The Tex-Mex quintet had been shuffling up and down the Las Vegas strip for eight straight hours doing media interviews in the lead-up to the Latin Grammys, held on Nov. 13 at MGM Grand Garden Arena. They were nominated twice in the regional Mexican song category for their cumbia norteña tracks "Me Jalo," a collaboration with the clamorous Mexican American band Fuerza Regida, and "Hecha Pa' Mí," but would lose out to Los Tigres del Norte's "La Lotería.""
"Despite the exhaustion, Grupo Frontera was happy to be back in Sin City once again - a testament to how far they've come in such a brief period of time. In 2022, shortly after forming, the South Texas band showed up during the last Latin Grammys week held in Las Vegas, uninvited to any legitimate ceremony; it's a common move by growing artists to get their name out there and possibly rub elbows with some of the biggest stars and producers in the Latin music world."
Grupo Frontera spent long days doing media interviews around the Latin Grammys in Las Vegas and earned two nominations in the regional Mexican song category. The group lost the category to Los Tigres del Norte's "La Lotería." The band returned to Las Vegas after having shown up uninvited during the 2022 Latin Grammys week. Early attention followed a norteño cover of Morat's "No Se Va," which entered the Billboard Hot 100 despite no major label deal or studio album. Award-winning songwriter-producer Edgar Barrera discovered them and later paired them with Bad Bunny for "Un x100to."
Read at Los Angeles Times
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