Optimism is very important, especially now': why Sammy Virji's joyful dance tracks are conquering the world
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Optimism is very important, especially now': why Sammy Virji's joyful dance tracks are conquering the world
"In June, he shut down New York's Times Square with a set to announce his new album, Same Day Cleaning, followed by headlining his first North American stadium show. It didn't feel real, I was freaking out, says Virji, still in disbelief. Also real: the tens of thousands singing along as he spliced the dreamy intro of Radiohead's Everything in Its Right Place with his 2023 track If U Need It at this year's Coachella."
"I often don't say what my aspirations are out loud because then it treats [music] like a business, he says. I've gone past what I always wanted to achieve the most unachievable thing to me was doing a tune with [bassline star] Flava D. And then the next most unbelievable thing would be getting in the studio with Skrillex, and then that happened. The whole thing's very surreal."
"In the past two years, he's become dance music's next golden boy off the back of a viral set at DJ Mag's HQ, setting off the office fire alarm with a selection that called back to the 2010s heyday of UK bass. But beyond the meme-able catchphrases (it's Virji, isn't it) and technical mastery, he's most renowned for his well-crafted arsenal of self-made bangers."
Sammy Virji began DJing in a local nightclub and developed an obsession with bouncy bassline and UK garage sounds. He announced his album Same Day Cleaning with a Times Square set and headlined his first North American stadium show. He performed on Coachella’s second-largest stage, mixing Radiohead’s intro with his track If U Need It. He felt intense nerves but converted them into enjoyment. He achieved collaborations with Flava D and Skrillex and gained viral fame after a DJ Mag HQ set triggered a fire alarm. He is known for technical mastery and self-produced bangers.
Read at www.theguardian.com
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