"We Are Rewind just dropped an Elvis-themed cassette player limited to 1,957 units, and if you're wondering why anyone would pay $199 for a device that plays 40-year-old tapes in 2025, you clearly haven't been paying attention to Gen Z. If you've been stuck in Spotify and Apple Music streaming, you probably have not realized that cassette sales actually drove 5.7% of physical music sales and that Gen Z is the biggest demographic buying them."
"Now even if you're not Gen Z but you have a special place in your heart for the King of Rock 'n' Roll, you'll pay attention to the WE-001 Elvis Presley Limited Edition Box Set. This is a special edition version of We Are Rewind's best-known WE-001 portable cassette player that was created to celebrate what would have been Elvis Presley's 90th birthday this January 2026. It has the iconic red Elvis sign used for his Comeback Special back in 1968."
"But if you've been paying close attention, you'll realize that CDs and cassette tapes are still pretty popular to a certain market. Cassette sales were up 204.7% in the first quarter of 2025 and searches for "best portable cassette player" actually rose by 50%. It's pretty ironic (and cute) that it's those who never experienced it originally are the ones driving the demand for physical music."
We Are Rewind released a WE-001 Elvis Presley Limited Edition Box Set, limited to 1,957 units and priced at $199. The player commemorates Elvis Presley's would-have-been 90th birthday in January 2026 and features the iconic red Elvis sign from the 1968 Comeback Special. Cassette sales accounted for 5.7% of physical music sales, with cassette sales up 204.7% in Q1 2025 and searches for 'best portable cassette player' rising 50%. The WE-001 adds modern upgrades including a lithium-ion battery, Bluetooth connectivity, up to 12 hours playback, USB-C charging, and line-in recording for creating mixtapes.
Read at Yanko Design - Modern Industrial Design News
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