Taylor Swift has a reputation for embedding cryptic clues within her work, especially evident in the lead-up to her new album, The Life of a Showgirl. Following the album announcement, fans identified numerous hints extending back months, including a glittery orange countdown clock on her website. The analysis ramped up after a teaser featuring a mint green briefcase was released. Clues were also found during her Eras Tour, particularly the significant use of orange, which has sparked speculation about the theme of the new album.
Speculation began when a glittery orange countdown clock appeared on Taylor's website, set to end at 12:12 a.m. ET on 12 August.
Swifties soon began scouring Taylor's social posts, tour sets and music videos to find the clues that were there all along.
The first clue appeared at the Eras Tour, where Taylor is seen walking through an orange door - while at the time it seemed innocuous.
Flashes of Taylor's showgirl era also appeared in the Anti-Hero music video, where a plain white-clad Taylor is seen with a glammed-up sparkly orange clone.
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