"In the complaint, obtained by Pitchfork, lawyers for Chrome Hearts outline the brand's ownership "of the CHROME HEARTS® word mark, and composite trademarks comprising the CHROME HEARTS mark and design components," dating back to 1991. They argue that Young and his bandmates are infringing upon the brand's trademark by selling "Neil Young and the Chrome Hearts" (NYTCH) merchandise that "incorporates the exact CHROME HEARTS® word mark and is thus likely to cause confusion with Chrome Hearts' various Chrome Hearts Marks.""
""The likelihood of confusion is not merely hypothetical. Some clothing and apparel vendors have apparently already mistakenly assumed that there is a connection between NYTCH and Chrome Hearts, and are actively promoting that purported connection," they claim. "For example, some vendors have started marketing t-shirts that prominently display Mr. Young's name along with Chrome Hearts's iconic stylization of the CHROME HEARTS® mark.""
Neil Young formed a backing band called the Chrome Hearts and released an album, Talkin to the Trees, with members including Micah Nelson, Corey McCormick, Anthony Logerfo, and Spooner Oldham. Chrome Hearts LLC, a Los Angeles fashion brand, filed a trademark complaint in federal court on September 11 asserting ownership of CHROME HEARTS marks dating back to 1991. The brand alleges that Neil Young and his band are selling NYTCH merchandise that incorporates the exact CHROME HEARTS word mark and is likely to cause consumer confusion. Chrome Hearts says it notified Young's team in July and is seeking to stop the use of the name. Pitchfork sought comment from representatives and lawyers.
Read at Pitchfork
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