"In the just-named Grammy Album of the Year, DeBÍ TiRAR MáS FOToS - which Bad Bunny has declared his " most Puerto Rican album " to date - the supernova reggaetonero painted an evocative portrait of the Caribbean island, while declaring to a whopping 8.6 million listeners: "VOY A LLeVARTE PA PR" (I'm going to bring you to Puerto Rico)."
"The Puerto Rico Tourism Company didn't beat around the bush, confessing that the surge "largely fuelled by the announcement of Bad Bunny's concert residency." For two months, his internet-breaking shows lifted Puerto Rico into the collective global imagination as a red-hot destination, injecting their economy with a reported $250 million. Even those who've never heard Benito croon over Tropic Boricua rhythms know he's a walking avatar of the Caribbean territory's vibrant sense of life."
Latin American music from artists such as Bad Bunny, Karol G, Christian Nodal and Paloma Mami is influencing travel choices and how people engage with culture. Bad Bunny labeled DeBÍ TiRAR MÁS FOToS his most Puerto Rican album and sang "VOY A LLeVARTE PA PR," promoting the island in front of millions. Puerto Rico saw a record 7,486,000 visitors, a 10% increase and over $1.7 billion in touristic revenue, with the Puerto Rico Tourism Company attributing much of the surge to Bad Bunny's concert residency and a reported $250 million economic injection. Songs and high-profile shows are inspiring travelers to visit destinations portrayed in music and to experience local culture firsthand.
Read at CN Traveller
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