""Hi Grindr, it's mother. I wanted to go where the hottest action was, so I got on the grid." This voice memo introduces Madonna's unique partnership with Grindr, showcasing her engagement with the app's community."
""I don't know of a gay guy who doesn't love Madonna," says Grindr CEO George Arison, highlighting her significance in the LGBT community and the app's user engagement."
"Arison describes Grindr as the 'gay town square,' emphasizing its role in shaping culture and community for users who spend an average of an hour on the app daily."
"The partnership with Madonna is part of Arison's strategy to transform Grindr into 'the global gayborhood in your pocket,' expanding its influence in users' lives."
Madonna is collaborating with Grindr to promote her upcoming album, Confessions II, through an evolving takeover featuring exclusive content. The partnership includes a profile on Grindr with a voice memo from Madonna and a preorder link for a limited picture disc vinyl. Grindr's CEO, George Arison, emphasizes the app's engagement with the LGBT community and its role as a cultural hub. This collaboration aims to enhance Grindr's identity as the 'global gayborhood in your pocket.'
Read at Fast Company
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