"FIFA says the event aims to raise money for its FIFA Global Citizen Education Fund. A promotional poster visible on the video carried the motto: "The world's biggest stage, an even bigger purpose." FIFA President Gianni Infantino also shared news of the lineup for the event, which he first announced would take place this March, online. "The FIFA World Cup 2026 Final Halftime Show will be a truly special moment, bringing together music, football and a shared commitment to improving the lives of children around the world," Infantino wrote."
"Asked at one point during the promotional video whether the show would also feature "surprises" beyond the three headline acts, the Coldplay singer Chris Martin answered in the affirmative. The video featured various characters from Sesame Street and The Muppets, including Elmo, the Cookie Monster, Kermit the Frog, Miss Piggy, and Animal on the drums. Some BTS members visitied the president of co-host Mexico, Claudia Sheinbaum, earlier this month"
"The July 19 World Cup final in New Jersey will be the first to include a Superbowl-inspired "Halftime Show," with performances from American veteran Madonna, the Colombian voice of the 2010 and now 2026 World Cup Shakira, and South Korean boyband BTS. The curator is Coldplay frontman Chris Martin, who announced the lineup in a promotional video featuring characters from Sesame Street and the Muppets on Thursday. At 67, Madonna still gets headline billing and like Shakira she is touring the Americas at present"
The July 19 World Cup final in New Jersey will include a Super Bowl-inspired halftime show. Performers will include Madonna, Shakira, and BTS, with Chris Martin serving as curator. FIFA says the event is intended to raise money for the FIFA Global Citizen Education Fund. FIFA President Gianni Infantino described the show as a special moment combining music and football while improving children’s lives. The promotional video announcing the lineup includes characters from Sesame Street and the Muppets, such as Elmo, the Cookie Monster, Kermit the Frog, Miss Piggy, and Animal. Chris Martin indicated there will be additional surprises beyond the three headline acts. The show length is not confirmed, with some reports suggesting about 11 minutes, which could affect broadcast timing and commercial opportunities.
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