""That's the question posed by LimeWire, the file-sharing service turned NFT marketplace turned file-sharing service once again, after announcing that it has acquired the infamous Fyre Festival. According to a press release from LimeWire this week, the company has purchased the Fyre Festival brand after becoming the winning bidder in a "competitive bidding process" that included actor Ryan Reynolds' creative agency Maximum Effort.""
""Fyre became a symbol of hype gone wrong, but it also made history," said CEO of LimeWire Julian Zehetmayr in the press release. "We're not bringing the festival back - we're bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches." Fyre Festival was a 2017 music festival created by Billy McFarland, the founder and CEO of Fyre Media, and rapper Ja Rule.""
LimeWire purchased the Fyre Festival brand after becoming the winning bidder in a competitive process that included Ryan Reynolds' creative agency Maximum Effort. LimeWire evolved from a file-sharing service to an NFT marketplace and now back to file sharing. The company plans to revive the Fyre name through real-life experiences that lean into the festival's meme status while avoiding past failures. Fyre Festival originated in 2017, created by Billy McFarland and Ja Rule, and collapsed amid poor organization, missing performers, and inadequate catering. LimeWire leadership cites a chance to pair cultural relevance with authentic execution and to avoid previous missteps.
Read at Mashable
Unable to calculate read time
Collection
[
|
...
]