Netflix's KPop Demon Hunters soundtrack CDs include a sealed, randomized photocard, turning each album into a blind-box collectible. The fictional group Huntr/x has three members, giving each photocard roughly a 33 percent pull rate. Fans are buying multiple copies, trading, reselling, and creating unboxing content to try to complete sets. The randomized pull mechanics encourage repeat purchases and gambling-like spending behavior. Resellers have begun listing opened copies with confirmed photocards at substantially higher prices on secondary marketplaces, sometimes more than double the unopened album price, driving additional market activity.
These little pieces of cardboard usually depict fans' favorite K-pop idols in anything from professional headshots to candid photos you might find on their camera roll. While Netflix is only now really hitting the merchandise angle hard after the animated musical's runaway success , one thing it planned ahead for was that fans might want photocards of their favorite members. I even got one of the lead singer, Rumi, when I saw the film at the sing-along showings last month .
Because the photocard is randomized, the KPop Demon Hunters soundtrack is basically a blind box. Huntr/x has three members, so there's a 33 percent pull rate for each card. So it's entirely possible you could buy three copies of the album and get the same photocard each time, like this TikTok user did: That's how the dice fall sometimes.
This has made unboxings a new trend within the KPop Demon Hunters community, much like you see in most TCG fandoms. Unfortunately, this also means that we're starting to see resellers upcharging for opened copies that have a confirmed photocard . There are several eBay listings for the album that are asking for more than twice what it costs to buy the album unopened.
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