King Gizzard left Spotify in response to Spotify CEO Daniel Ek's investment in AI military technology. The band framed the choice as an exercise of free will and a matter of principle rather than an attempt to start a movement. The departure was inspired by collaborator Leah Senior's earlier decision to leave, which the band described as courageous. The band released its full catalog on Bandcamp under a name-your-price model, resulting in the discography occupying the platform's Top 25 best-selling albums. The move produced few apparent consequences and sought to steer listeners toward a preferred platform.
""We have done a lot of different things over the years, but sometimes you just forget that you have free will - you can do whatever you want in these spaces," Mackenzie said. "I don't particularly want to try to start a movement or something like that - I'm happy if other people join. But for us, it was a decision about our music and a decision about what we think is right and what we think is not right.""
"Mackenzie explained their decision was inspired by Leah Senior, a fellow Melbourne musician who is a close collaborator with King Gizzard. "When Leah left, she and I had this one conversation about it - I told her I was really proud of her and I thought it was an awesome thing," he recalled. "It's kind of a beautiful thing - you look at people leaving and think 'That's really admirable.' I admire the courage to do the thing that is different and also right.""
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